Introduction
Imagine being part of a team that's passionate about taking gaming content to the next level. That's precisely what Oni Studios is all about - redefining content creation in the gaming world. As an integral part of the team, my role was to help craft content strategies and create engaging social media content that resonated with our target audience. In this case study, I'll take you through some of our standout moments and the impact we made in the gaming community.
The Objective
Our primary goal at Oni Studios was clear: gather sponsorships, partnerships, and new content creators, while building a thriving community, and showcasing the achievements of our signed creators. We want to boost our presence in the gaming world.
Content Creation & Strategy
My role involved creating content across various platforms, including TikTok, Instagram, Twitter, and LinkedIn. We didn't just post for the sake of it; each post was a piece of a larger puzzle. Sometimes it was about promoting a new creator signing, while at other times, it was building a steady campaign for community engagement.
We strived to stay on-trend and create content that resonated with the Fortnite and gaming community. Our collaboration with SypherPK was invaluable, and we tapped into his creativity to produce engaging content, often in the form of short videos. Crafting captivating captions was just as important as the visuals.
Engagement & Impact
We didn't just want passive followers; we aimed to foster an active community. To do this, we created content that sparked conversations and even some friendly controversies. A campaign that stood out was the launch of our first creator, which generated significant interaction and hype around the Oni Studios brand.
Measuring Success
The numbers speak for themselves. Over my tenure at Oni Studios, we achieved remarkable results on the Oni Socials. Here is a breakdown of the stats I helped the team achieve:
Twitter: 15.9 million impressions, 137 thousand likes, 274 thousand engagements, and 25 thousand followers.
Instagram: 1.68 million impressions, 1.03 million reach, 119 thousand likes, 5,685 followers, and 2,830 comments.
Challenges & Adaptation
Every job comes with its share of challenges, from platform changes to last-minute video edits. The key lesson I learned was the importance of adaptability and quick thinking. Being able to pivot when needed and communicate effectively with the team was crucial.
Impact & Results
One of our most significant achievements was the Oni HQ launch campaign. It not only raised the brand's visibility but also caught the attention of prominent news outlets like Forbes. Additionally, the launch of SuperJoy Studios and their map Rocket Wars propelled us to new heights in the gaming world.
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